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Deanna Berg
Digital Marketing Manager

Resume

The Elevator Pitch

Dynamic and results-driven marketing professional with over 7 years of experience in digital marketing. Specializes in creative campaigns, organic and paid social media strategy, content creation, copywriting, market research, campaign analytics, and data analysis. A highly organized out-of-the-box thinker with a proven track record in improving strategy and execution of digital campaigns. 

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Proud owner of a Bachelors in Marketing from University of Nevada, Las Vegas, and a Masters of Business Association from Arizona State University. 

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Pretty friendly, too. :)

Skills

  • Social Media Management

  • Content Creation

  • Reel Editing

  • Market Research

  • Campaign Analytics

  • Search Engine Optimization

  • Team Leadership

  • Social Media Advertising

  • Copywriting

  • Brand Reputation Management

  • Campaign Planning

  • Graphic Design

  • Layout Design

  • Community Building

  • Budget Management

Education

Masters in Business Administration

Arizona State University

2019-2021
 

Bachelors of Science in Business Administration - Marketing

University of Nevada, Las Vegas

2012-2016

Experience

Digital Marketing Manager

July 2023-present

OneSeven Agency — Las Vegas, Nevada (remote)

  • Oversee all digital strategy for OneSeven's diverse range of clients

  • Manage a team of social media coordinators and content creators to execute clients' vision on social

  • Conceptualize, build, execute, and report on social media ads for clients on Meta (Facebook/Instagram), TikTok, and LinkedIn

  • Conduct competitor and market research to formulate content strategy for clients

  • Utilize A/B testing for optimized results in social media campaigns

  • Create content including reels, graphics, and photos for use on social media

  • Draft, schedule, and publish monthly content calendars

  • Coordinate with creative team to build shot lists and direction for client photo/video shoots

  • Track and maintain budget for digital ad spend, ensuring no penny is unaccounted for

  • Contribute to overall team togetherness and cohesion as a team player and mentor

Business Communications Specialist / Graphic Designer

June 2021-August 2023

United States Marine Corps Community Services (MCCS) — Okinawa, Japan

  • Managed online presence of food, beverage, and recreation clients via social media, webpages, and newsletters

  • Maintained event postings on the website using keywords to increase visibility in search

  • Coordinated with cross-functional teams to align marketing strategies with overall business objectives

  • Created print-ready and digital graphic designs including menus, flyers, lobby posters, digital banners, social media content, and magazine ads

  • Created text layouts and advertisements for monthly island-wide magazine with distribution reaching approximately 80,000 servicemembers and military-connected civilians (Okinawa Living)

  • Represented food and beverage facilities on Air Force Network (AFN) television and radio programs

Marketing Account Executive

June 2020-June 2021

United States Air Force, Force Support Squadron (FSS) — Okinawa, Japan

  • Oversaw marketing efforts of up to 25 facilities in food & beverage, recreation and retail

  • Represented FSS facilities on Air Force Network (AFN) televison and radio programs

  • Lead in the creation and execution of an annual holiday campaign that included cooperation from 12 facilities and resulted in giveaways of apprximately $20,000 in value

  • Worked with creative team to represent accounts in monthly island-wide magazine with distribution reaching approximately 80,000 servicemembers and military-connected civilians (Venture Magazine)

  • Worked with social team to represent client events and activations on social media

Marketing Manager / Content Creator

June 2017 - June 2020

Hakkasan Group — Las Vegas, Nevada

  • Managed digital marketing efforts of 13 restaurants across the globe, including Hakkasan Restaurant, Herringbone, Searsucker, Red Square, Yauatcha, STACK, FIX, Yellowtail, and KUMI

  • Created, published, monitored, and reported on monthly social media calendars

  • Managed Yelp and Google My Business pages for clients, responding to reviews in a timely manner

  • Wrote content for monthly restaurant newsletters, working with our email marketing department and creative team to ensure messaging and creative direction were aligned with business goals

  • Organized and attended influencer events to showcase restaurant activations and menu changes

  • Cultivated a social media community around each brand, responding to comments and messages in a timely manner

  • Upkept websites for each brand, creating blog content and keeping menus up to date

  • Attended and led creative direction for photoshoots, ensuring the content captured fit Hakkasan Group's high standards

  • Maintained separate and distinct brand voices for a wide range of brand identities

  • Upon moving to Okinawa, was kept on as a contractor to oversee brand voice of international locations as well as create blog content for SEO

Digital Marketing Consultant

February 2017 - June 2017 

MoPro — Las Vegas, Nevada

  • Connected with small- to medium-sized businesses to assess their digital needs 

  • Helped clients improve their SEO and online presence

  • Acquired customers via cold-calling and inbound response

  • Coordinated with creative teams to help facilitate website development for clients

And in a past life...

Acting Recreation Leader

December 2016 - February 2017

City of Las Vegas — Las Vegas, Nevada

  • Oversaw and managed recreational programming and instructors

  • Facilitated interactions with customers and employees

  • Assisted with purchase orders, center programming, and decision-making

  • Communicated with subordinates and superiors to create an open, responsive work environment

Front Desk Cashier

September 2012 - November 2016

City of Las Vegas — Las Vegas, Nevada

  • Answered phones and emails in a professional and timely manner

  • Greeted guests with a helpful and pleasant demeanor

  • Handled cash, check and credit card purchases for facility activities

  • Maintained a clean and organized front desk 

  • Collaborated with fellow team members to create a cohesive and productive work environment

Summer Camp Counselor

June 2010 - August 2016

City of Las Vegas — Las Vegas, Nevada

  • Supervised up to 40 children aged 6-12 and up to 3 subordinate employees

  • Led games and activities for weekly themed summer camps

  • Planned purchase orders and scheduling for upcoming theme weeks

  • Led classes in arts and crafts to help children explore their creative side

  • Managed incident paperwork and administered first aid to participants

  • Maintained an accessible and inclusive environment for all participants involved

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